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Display Advertising Sizes You Need to Know + Free Template Download!


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Setting up display ads to promote your brand is relatively straightforward. However, all of the options can be a bit overwhelming. Standard sizes or custom? Responsive or fixed? Interactive or static? Desktop? Mobile? The list goes on and you haven’t even started designing yet!

Thankfully, we have the Interactive Advertising Bureau which has outlined standard display advertising sizes along with some best practices to keep everyone in check. Still, the options are pretty vast, so it’s important to have a good understanding of what you’re looking at.

Finally! This was so helpful. It explains so much! | Display Advertising Sizes You Need To Know @marketmox

The IAB really covers some ground when it comes to digital advertising. You’ll easily find details for display, mobile, digital video, audio and more. For our purposes, we’re looking solely at display advertising sizes and guidelines. Marketing Land sums it up:

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

Universal Ad Package

The graphics you provide to most websites or ad networks will need to fit the Universal Ad Package (UAP). UAP ads are the four most common ad sizes across the Internet and leveraging them will ensure that your message achieves the highest possible reach.

Finally! This was so helpful. It explains so much! | Display Advertising Sizes You Need To Know @marketmox

The UAP includes:

  • Medium rectangle: 300×250 px
  • Rectangle180×150 px
  • Wide Skyscraper: 160×600 px
  • Leaderboard: 728×90 px

Rising Stars

With web design trends currently taking advantage of the full browser width, additional ad sizes have been on the rise in popularity. You can also consider adding the following to your campaign if supported by the site or network you’re placing ads in.

  • Billboard: 970×250 px
  • Filmstrip: 300×600 px
  • Portrait: 300×1050 px (divided into three segments)
  • Sidekick: 300×250, 300×600, 970×250 px
  • Slider: width of page x 90 px

Other Options

IAB identifies a few bonus options for sizing your ads. These sizes aren’t quite as popular across the web. But, because they fit in with current design trends and can be strikingly impactful, they’re very much worth considering.

  • Super Leaderboard: 970×90 px
  • Half Page: 300×600 px
  • Button 2: 120×60 px
  • Microbar: 81×31 px

Rich Media

Last, but certainly not least, we dive into the rich media display advertising sizes. Rich media ads tend to be a bit more interactive and can drive some incredible engagement with out-of-the-ordinary features.

  • In-banner Video: Add a 15-second video or commercial to your banner ad. Available in sizes 300×250, 180×150, 160×600, 728×90 and 300×600 px.
  • Expandable/Retractable: Expand your message across the screen each time a user hovers or clicks your ad. Available in sizes 300×250 to 600×250, 180×150 to 600×150, 160×600 to 600×600, 300×600 to 600×600 and 728×90 to 728×315.
  • Pop Ups: Drive engagement by putting your message directly in front of users. Pop ups are available in sizes 300×250 and 550×480.
  • Between-the-Page Interstitials: Place your message in front of users while moving between links in a website. Interstitials interrupt the typical site flow to present your ad. Sizes vary.

Free Download

Getting started with the Universal Ad Package is easier than ever with our pre-configured Adobe Illustrator template. Simply share this post using the buttons below to unlock your free download now!
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