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New ReachMobi Promo Video Launches

On the day of hearts and love and flower and glitter, there’s nothing much better than just doing what we love. So, we launched one of our favorite latest projects for ReachMobi: a brand spanking new promo video! Check it out: The ReachMobi crew needed a new long-format clip to feature on video screens around the office, at trade shows …

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Creating Easy Charts with Chartwell

Ogilvy makes another audio appearance in our latest video for using Chartwell in InDesign CC. Apparently, my big furry beast gets really excited about creating easy charts with Chartwell. I can’t say that I blame him. I’ve struggled with designing charts, tables and infographics in Photoshop, Illustrator and InDesign for years. The process is always long and cumbersome and — …

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Add More Facebook Page Followers in Minutes

Facebook has a tiny, sneaky trick built right into Facebook Pages — and it can help you to add more Facebook Page followers in just minutes! Catch our latest video for the full scoop: One of the easiest ways to get started when growing a new page from the ground up is to use the “Invite Friends to Like This …

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Building a Brand Kit from an Old Logo

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

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Coding an HTML Email Signature

Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …

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How to Do a Fast Design Refresh in InDesign CC

Whether your branding has changed or your simply tired of looking at the same brochure over and over again, a design refresh can offer a simple solution to giving your sales materials a fresh new look. The term “design refresh” gets a bad rap — along with “redesign,” “retool,” “tweak” and so on. Many designers will roll their eyes at the …

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Defining a Target Audience Doesn’t Limit Customer Base

Talking through marketing strategy with small businesses, I’ve noticed that owners think about defining a target audience and ideal customers in a very rigid way. As I help them to define who they’re targeting, we typically go through a series of steps that identify the target’s age range, affluence, location, interests and more. We really start to build a profile of who that …

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Breaking Down the Blogging Process

Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …

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Building a Content Strategy with Repetition

Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …

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Join Us for Summer White Party

Over the past few months, I’ve been volunteering some marketing time to the Nelson-Atkins Young Friends of Art. As we creep in on July, those efforts are about to take off and I couldn’t be more excited to show you the magic we’ve created. Get ready for a night living in Roman luxury at the 2016 Summer White Party! How perfect …