Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …
Portfolio Peek: Chicago Market Sales Brochure
Bringing back a peek a this blast from the past, today! A few years ago, I worked with my former team to build out some sales materials for the MMPI Chicago Market. This sales brochure had to showcase advertising opportunities at Market while also blending with the event’s already-established branding. The brochure took advantage of shades of the brand’s plum …
How to Build Trust Through Design
We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …
Audience Targeting eBook Ranks Top 100 in Amazon Kindle Advertising Books
Not much seems to compare to seeing our Audience Targeting: Digital Marketing Strategies for Finding Your Customer Online skyrocket up the Amazon charts lately! After launching in late February, our audience targeting eBook has consistently ranked in the Top 100 of Advertising books in Amazon’s Paid Kindle Store. Today, it sits at #56. After a tremendous launch and one-week free …
How to Choose a Marketer in a Sea of Copycats
It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …
Display Advertising Sizes You Need to Know + Free Template Download!
Setting up display ads to promote your brand is relatively straightforward. However, all of the options can be a bit overwhelming. Standard sizes or custom? Responsive or fixed? Interactive or static? Desktop? Mobile? The list goes on and you haven’t even started designing yet! Thankfully, we have the Interactive Advertising Bureau which has outlined standard display advertising sizes along with …
Introduction to Digital Marketing
Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …
What Are Affiliate Links?
You might have noticed, lately, that a few new affiliate links have been popping up in the Small Talk blog. As someone who has worked in the occasionally dirty trenches of the affiliate advertising industry, I want to be overly transparent with you about these links and what they do. So, let’s start — what are affiliate links? What are …
Free Audience Targeting eBook Now Available
You read that right. Our free audience targeting eBook is finally available on Amazon! Say “hello” to Audience Targeting: Digital Marketing Strategies for Finding Your Customer Online. Wow, huh? Audience Targeting launches this week with a 5-day free promotion. After that, the price bumps back up to $2.99 and we can’t stop it! Make the most of the promotion week and …
Use Big Data to Measure Success
Here’s the deal: anything and everything you’re doing on the Internet is measurable. As a business owner, it’s an absolute necessity that you use big data to measure and analyze the ways in which your audience engages with you online. Yes, it’s great to produce something you’re proud of, say “here’s my website” or “check out this brand new ebook!” …
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