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Building a Brand Kit from an Old Logo

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

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Coding an HTML Email Signature

Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …

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How to Do a Fast Design Refresh in InDesign CC

Whether your branding has changed or your simply tired of looking at the same brochure over and over again, a design refresh can offer a simple solution to giving your sales materials a fresh new look. The term “design refresh” gets a bad rap — along with “redesign,” “retool,” “tweak” and so on. Many designers will roll their eyes at the …

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Building a Content Strategy with Repetition

Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …

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3 Image Types for Web + Why It Matters

Believe it or not, how you save your images and what file types you choose can make a huge impact in how they perform online. Designers, photographers and more use different image types for web — including display ads — and there’s a strategy behind all of the madness. Here’s the logic: JPG JPG or JPEG is our go-to file …

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Why Brands Struggle to Retain Customers Online

We’ve already established that customer loyalty grows from a place of good experience and positive reinforcement. But how do you set your sights to intentionally make those things happen in the online world? Let’s dive into why brands struggle to retain customers online. The struggle is real Many brands are faced with huge challenges while trying to retain customers online, …

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Ordering High Quality Business Cards

While we tend to focus on all things digital at MARKETMOX, it can’t be denied that some very important marketing happens on paper. Your business card, for example, can quickly become the face of your business. For many, it will become the first interaction they have with you and your brand. Naturally, that means your business card should reflect the …

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How to Build Trust Through Design

We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …

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How to Choose a Marketer in a Sea of Copycats

It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …

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Display Advertising Sizes You Need to Know + Free Template Download!

Setting up display ads to promote your brand is relatively straightforward. However, all of the options can be a bit overwhelming. Standard sizes or custom? Responsive or fixed? Interactive or static? Desktop? Mobile? The list goes on and you haven’t even started designing yet! Thankfully, we have the Interactive Advertising Bureau which has outlined standard display advertising sizes along with …