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Behind the Brand Board at MARKETMOX


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Building a brand goes well beyond simply picking a logo. Latest trends have put the brand board front and center for leading your brand inspiration. When it came time to start shoving MARKETMOX in the right direction, we jumped on the bandwagon to create a brand board of our own that has truly helped to guide our visual. First, let’s recap …

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Look Inside the Logo Development Process with the FindWhat Logo Mark


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You guys have been loving the behind-the-scenes looks at my creative process and I couldn’t be happier to share them with you. After years of designing, I can’t even explain the collections of sketches and designs just building up on my hard drives. It’s really fun to see old projects like this logo development process sneak out for a peek! …

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Choosing a Color Palette for Your Brand


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The consistent use of color as part of your identity has been known to increase brand recognition by as much as 80%. That fact alone makes using color worthwhile, but there are some key details to keep in mind while choosing a color palette for your brand. Color has the distinct ability to inspire emotion even though it is a purely visual …

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Portfolio Peek: American Heart Association Interactive HeartSounds


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Design trends have certainly taken a step toward the simple — but well before we started down this road of flat, minimalist graphics, I spent some time with the teams at MERCK, American Heart Association and Ascend Integrated Media to create HeartSounds. The interactive disk contained educational training tools for doctors to listen to and distinguish heart defects solely based on …

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21 Awesome Quotes on Marketing and Creative to Inspire You in the New Year


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The new year is right around the corner which means you should already be thinking about how you’ll show your marketing strategy some love in 2016. If you haven’t yet, don’t panic — there’s no time like the present to find some inspiration and start building new efficiency and effectiveness into your campaigns. We’ve got you covered on both fronts. …

7 Misconceptions About Marketing Your Startup


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Marketing a startup isn’t as straightforward as you might hope. More often than not, you’re starting from the ground up. You have a blank slate and are paving the way to a new audience with a new product that serves a never-before-tackled need. This. Is. Awesome. But, also means that you can’t market your product, service or business in the …

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Why Everyone Fell for the Starbucks Red Cup Marketing Ploy


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A few times a year, my career as a marketer and creative gives me some insight into a world that constantly bamboozles the majority our society. Marketers have one job — identify an audience, get their attention, keep them engaged and eventually lead them down a purchase pipeline. Every piece of the puzzle is meticulously planned and executed to do …

How to Choose a Username and Why It Matters


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Choosing a username for your business, brand or even yourself shouldn’t be difficult — but it’s often much harder than anyone expects. As social networks, apps and tools rise in popularity, usernames are claimed or often parked — leaving you to spend big bucks purchasing the name you want unless you’re able to creatively choose something that hasn’t already been used. With …

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Kendra Scott Kansas City Grand Opening

The ladies of Kendra Scott on the Country Club Plaza certainly know how to say “hello” to the neighborhood. The crew at Kansas City’s brand new Kendra Scott store celebrated their launch with an eventful grand opening complete with bites and cocktails by Republica, a fabulous DJ, a yellow carpet and two fun photo booths. Not only was there was plenty …

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Bare Med Spa and Posh KC at The Pool at One Light

In preparation for their upcoming event, I joined Posh KC Blow Dry Bar and Bare Med Spa with Kathryn Elise Studios among the rooftops of Kansas City for a gorgeous fall-inspired shoot. Set among the pool of the gorgeous One Light Luxury Apartments in downtown, we snapped beautiful fall looks by The Garment District Boutiques — showing off the perfect …