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Creating Easy Charts with Chartwell

Ogilvy makes another audio appearance in our latest video for using Chartwell in InDesign CC. Apparently, my big furry beast gets really excited about creating easy charts with Chartwell. I can’t say that I blame him. I’ve struggled with designing charts, tables and infographics in Photoshop, Illustrator and InDesign for years. The process is always long and cumbersome and — …

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How to Do a Fast Design Refresh in InDesign CC

Whether your branding has changed or your simply tired of looking at the same brochure over and over again, a design refresh can offer a simple solution to giving your sales materials a fresh new look. The term “design refresh” gets a bad rap — along with “redesign,” “retool,” “tweak” and so on. Many designers will roll their eyes at the …

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Breaking Down the Blogging Process

Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …

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Building a Content Strategy with Repetition

Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …

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Guest Blog Opportunities for Marketers and Creatives Now Available

What?! Yup! You read that headline right. The MARKETMOX blog is now partnering with exceptional industry professionals to bring you even more amazing tips, tricks and stories for building your brand. For the first time ever, we’re offering guest blog opportunities for marketers and creatives! If you’ve worked or studied as a marketer, designer, art director, campaign manager, analyst or …

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3 Huge UX Lessons You’ll Learn in a Foreign Airport Bathroom

There’s nothing like the ultimate test of bladder control to teach you a thing or two about user experience. Last month, I hopped a half dozen planes, skipped through just as many airports and ventured through a few train stations with little to no knowledge of the local language. Use recognizable icons What words can’t tell you, images often can. In the case …

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Boost SEO with Press Releases

Forever ago, I put in a few months as a collegiate journalist. I vividly remember digging through our mile-high stack of press releases helping to search for story options. I recall thinking that this could not possibly be the most effective way for these brands to reach media. At the time, I was overlooking a very key benefit that many …

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3 Image Types for Web + Why It Matters

Believe it or not, how you save your images and what file types you choose can make a huge impact in how they perform online. Designers, photographers and more use different image types for web — including display ads — and there’s a strategy behind all of the madness. Here’s the logic: JPG JPG or JPEG is our go-to file …

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12 Quotes to Motivate Your Next Creative Project

We could all use a little motivation and inspiration now and then. Take a peek at these awesome quotes to motivate you thorough your next marketing or creative project! Feeling inspired? What can you do to share that fervor? Hold an impromptu brainstorming sesh with a friend. Share a book you’ve recently read. Repost a quote that keeps you rolling …

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How to Build Trust Through Design

We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …