View Post

Creating Easy Charts with Chartwell

Ogilvy makes another audio appearance in our latest video for using Chartwell in InDesign CC. Apparently, my big furry beast gets really excited about creating easy charts with Chartwell. I can’t say that I blame him. I’ve struggled with designing charts, tables and infographics in Photoshop, Illustrator and InDesign for years. The process is always long and cumbersome and — …

View Post

Building a Brand Kit from an Old Logo

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

View Post

Coding an HTML Email Signature

Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …

View Post

How to Do a Fast Design Refresh in InDesign CC

Whether your branding has changed or your simply tired of looking at the same brochure over and over again, a design refresh can offer a simple solution to giving your sales materials a fresh new look. The term “design refresh” gets a bad rap — along with “redesign,” “retool,” “tweak” and so on. Many designers will roll their eyes at the …

View Post

Breaking Down the Blogging Process

Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …

View Post

Building a Content Strategy with Repetition

Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …

View Post

Guest Blog Opportunities for Marketers and Creatives Now Available

What?! Yup! You read that headline right. The MARKETMOX blog is now partnering with exceptional industry professionals to bring you even more amazing tips, tricks and stories for building your brand. For the first time ever, we’re offering guest blog opportunities for marketers and creatives! If you’ve worked or studied as a marketer, designer, art director, campaign manager, analyst or …

View Post

3 Huge UX Lessons You’ll Learn in a Foreign Airport Bathroom

There’s nothing like the ultimate test of bladder control to teach you a thing or two about user experience. Last month, I hopped a half dozen planes, skipped through just as many airports and ventured through a few train stations with little to no knowledge of the local language. Use recognizable icons What words can’t tell you, images often can. In the case …

View Post

Awesome Website Hosting Services We Use and Love

In the past many years, I’ve worked with dozens of website hosting services to launch sites for clients. Some do well to provide a mediocre service. Others are just plain terrible. But — thankfully — I have found one that pretty much rocks my socks. Media Temple was discovered on a whim. A developer coworker was helping me to choose …

View Post

Portfolio Peek: Chicago Market Sales Brochure

Bringing back a peek a this blast from the past, today! A few years ago, I worked with my former team to build out some sales materials for the MMPI Chicago Market. This sales brochure had to showcase advertising opportunities at Market while also blending with the event’s already-established branding. The brochure took advantage of shades of the brand’s plum …