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Creating Easy Charts with Chartwell

Ogilvy makes another audio appearance in our latest video for using Chartwell in InDesign CC. Apparently, my big furry beast gets really excited about creating easy charts with Chartwell. I can’t say that I blame him. I’ve struggled with designing charts, tables and infographics in Photoshop, Illustrator and InDesign for years. The process is always long and cumbersome and — …

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How to Choose a Marketer in a Sea of Copycats

It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …

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Introduction to Digital Marketing

Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …

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Now That You’ve Read Our Targeting eBook

Earlier this week, we announced the launch of our brand spanking new audience targeting ebook: Audience Targeting: Digital Marketing Strategies for Finding Your Customers Online. Since we’ve had such an incredible number of downloads and it only takes about 45 minutes to read, I’m going to assume you’ve all soaked up this awesomeness and are ready for part 2. You’ve read …

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Free Audience Targeting eBook Now Available

You read that right. Our free audience targeting eBook is finally available on Amazon! Say “hello” to Audience Targeting: Digital Marketing Strategies for Finding Your Customer Online. Wow, huh? Audience Targeting launches this week with a 5-day free promotion. After that, the price bumps back up to $2.99 and we can’t stop it! Make the most of the promotion week and …

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Use Big Data to Measure Success

Here’s the deal: anything and everything you’re doing on the Internet is measurable. As a business owner, it’s an absolute necessity that you use big data to measure and analyze the ways in which your audience engages with you online. Yes, it’s great to produce something you’re proud of, say “here’s my website” or “check out this brand new ebook!” …

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The Creative Design Process Behind The Simpsons Landing Page

This is about that one time when I drew THE Homer Simpson and then pitched the concepts to his people at Gracie Films. Be still, my heart. While this project has shined in the portfolio for a few years, it continues to be completely surreal to think I had anything to do with it. I recently rediscovered the sketches from this one and seriously have …

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What is Growth Hacking?

“Growth hacking” is a termed coined in 2010 by Sean Ellis to describe a data-driven approach to marketing that has a very singular focus: growth. Inspiration from the digital and tech worlds isn’t lost on anyone, but growth hacking is far from what you’d see in the hacker movies of the 90s. Instead of breaking and entering into a far …

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Breaking Down Behavioral Targeting

Behavioral targeting provides a unique opportunity for your brand to reach your target audience based on users’ interactions on the web. Using data stored in the user’s browser, you can leverage their interests, most frequent engagement, shopping behavior and more to boost the likelihood of interaction with your content. Content marketers rave over the improved performance of ads and content served with …

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Runner’s Guide to Email

In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Set Goals Runners rarely dive headfirst into running without a goal or strategy. …