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New ReachMobi Promo Video Launches

On the day of hearts and love and flower and glitter, there’s nothing much better than just doing what we love. So, we launched one of our favorite latest projects for ReachMobi: a brand spanking new promo video! Check it out: The ReachMobi crew needed a new long-format clip to feature on video screens around the office, at trade shows …

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Building a Brand Kit from an Old Logo

Many business owners come to us thinking they’re ready to start from scratch. They want brand new logos, a fresh look and feel, new website and branding materials. Rarely, though, do you have to start from ground zero to create a beautiful new brand. For proof of this, you have to look at our most recent update for Kirk Brothers …

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Coding an HTML Email Signature

Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …

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Defining a Target Audience Doesn’t Limit Customer Base

Talking through marketing strategy with small businesses, I’ve noticed that owners think about defining a target audience and ideal customers in a very rigid way. As I help them to define who they’re targeting, we typically go through a series of steps that identify the target’s age range, affluence, location, interests and more. We really start to build a profile of who that …

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Breaking Down the Blogging Process

Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …

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Building a Content Strategy with Repetition

Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …

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Guest Blog Opportunities for Marketers and Creatives Now Available

What?! Yup! You read that headline right. The MARKETMOX blog is now partnering with exceptional industry professionals to bring you even more amazing tips, tricks and stories for building your brand. For the first time ever, we’re offering guest blog opportunities for marketers and creatives! If you’ve worked or studied as a marketer, designer, art director, campaign manager, analyst or …

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3 Huge UX Lessons You’ll Learn in a Foreign Airport Bathroom

There’s nothing like the ultimate test of bladder control to teach you a thing or two about user experience. Last month, I hopped a half dozen planes, skipped through just as many airports and ventured through a few train stations with little to no knowledge of the local language. Use recognizable icons What words can’t tell you, images often can. In the case …