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Coding an HTML Email Signature

Need to give your email conversations a professional face lift? We thought you might. Adding some interactivity by coding an HTML email signature is one of the easiest ways to drive engagement with your brand beyond your email message. Email continues to be a powerhouse in digital marketing strategies. And, it’s no surprise that the most-read messages are those that …

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How to Build Trust Through Design

We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …

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How to Choose a Marketer in a Sea of Copycats

It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …

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4 Reasons You Still Can’t Ignore Email Marketing

This year will mark the 45th birthday of the first-ever email. In the fast-paced world of the ever-evolving Internet, it’s somewhat miraculous that email continues to be a cornerstone in our digital marketing strategy even today. Email marketing, in fact, is still one of the most powerful tactics you can leverage online — and we’ve got 5 reasons you need …

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Introduction to Digital Marketing

Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …

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What Mobile Email Means for Your CTR

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially when you consider how mobile email can impact your click-through rates. As of …

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6 Reasons Why Your Business Email Isn’t Getting Clicks

Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. Your CTA is lost in the chaos. Does your …

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Runner’s Guide to Email

In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Set Goals Runners rarely dive headfirst into running without a goal or strategy. …

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[Infographic] Mobile Email Offers Out-Performing All Other Email

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. We collected current …

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Measuring the True Value of Audience Engagement Across Digital Media

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …