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What is Customer Loyalty?

What is customer loyalty? Take a step into my life, for a moment. Ogilvy T. Rex Von Hambone — the namesake of the great David Ogilvy — accepts a 50-lb delivery of Blue Buffalo Freedom Grain Free Large Breed dog food (in the chicken flavor) each and every month. His passion for this food is a scary level of crazy. He is giddy …

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How to Choose a Marketer in a Sea of Copycats

It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …

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Introduction to Digital Marketing

Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …

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Use Big Data to Measure Success

Here’s the deal: anything and everything you’re doing on the Internet is measurable. As a business owner, it’s an absolute necessity that you use big data to measure and analyze the ways in which your audience engages with you online. Yes, it’s great to produce something you’re proud of, say “here’s my website” or “check out this brand new ebook!” …

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What is Growth Hacking?

“Growth hacking” is a termed coined in 2010 by Sean Ellis to describe a data-driven approach to marketing that has a very singular focus: growth. Inspiration from the digital and tech worlds isn’t lost on anyone, but growth hacking is far from what you’d see in the hacker movies of the 90s. Instead of breaking and entering into a far …