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Introduction to Digital Marketing


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Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …

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What Are Affiliate Links?


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You might have noticed, lately, that a few new affiliate links have been popping up in the Small Talk blog. As someone who has worked in the occasionally dirty trenches of the affiliate advertising industry, I want to be overly transparent with you about these links and what they do. So, let’s start — what are affiliate links? What are …

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Now That You’ve Read Our Targeting eBook


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Earlier this week, we announced the launch of our brand spanking new audience targeting ebook: Audience Targeting: Digital Marketing Strategies for Finding Your Customers Online. Since we’ve had such an incredible number of downloads and it only takes about 45 minutes to read, I’m going to assume you’ve all soaked up this awesomeness and are ready for part 2. You’ve read …

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Free Audience Targeting eBook Now Available


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You read that right. Our free audience targeting eBook is finally available on Amazon! Say “hello” to Audience Targeting: Digital Marketing Strategies for Finding Your Customer Online. Wow, huh? Audience Targeting launches this week with a 5-day free promotion. After that, the price bumps back up to $2.99 and we can’t stop it! Make the most of the promotion week and …

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Behind the Brand Board at MARKETMOX


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Building a brand goes well beyond simply picking a logo. Latest trends have put the brand board front and center for leading your brand inspiration. When it came time to start shoving MARKETMOX in the right direction, we jumped on the bandwagon to create a brand board of our own that has truly helped to guide our visual. First, let’s recap …

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Valentine’s Day Hashtags to Boost Your Reach and Engagement


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As if every day on social media isn’t a national holiday of some sort, we have more publicly celebrated holidays — like Valentine’s Day — to thank for some pretty incredible hashtags. While your love-bird friends swap flowers and fish-faced selfies on social media, you can take advantage of these Valentine’s Day hashtags to boost your post reach and engagement through this …

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Your Blog is Not a Content Strategy (and Other Brutal Truths)


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Content marketing goes well beyond writing a blog post and tweeting it to your users. In fact, it’s entirely possible to have a successful content strategy without ever building a blog of your own. Your blog is not a content strategy, it’s simply a single tactic that supports much bigger goals. And if you’re thinking of it otherwise, you’re missing …

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Use Big Data to Measure Success


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Here’s the deal: anything and everything you’re doing on the Internet is measurable. As a business owner, it’s an absolute necessity that you use big data to measure and analyze the ways in which your audience engages with you online. Yes, it’s great to produce something you’re proud of, say “here’s my website” or “check out this brand new ebook!” …

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The Creative Design Process Behind The Simpsons Landing Page


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This is about that one time when I drew THE Homer Simpson and then pitched the concepts to his people at Gracie Films. Be still, my heart. While this project has shined in the portfolio for a few years, it continues to be completely surreal to think I had anything to do with it. I recently rediscovered the sketches from this one and seriously have …

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What is Growth Hacking?


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“Growth hacking” is a termed coined in 2010 by Sean Ellis to describe a data-driven approach to marketing that has a very singular focus: growth. Inspiration from the digital and tech worlds isn’t lost on anyone, but growth hacking is far from what you’d see in the hacker movies of the 90s. Instead of breaking and entering into a far …