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How to Build Trust Through Design

We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …

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How to Choose a Marketer in a Sea of Copycats

It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …

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Display Advertising Sizes You Need to Know + Free Template Download!

Setting up display ads to promote your brand is relatively straightforward. However, all of the options can be a bit overwhelming. Standard sizes or custom? Responsive or fixed? Interactive or static? Desktop? Mobile? The list goes on and you haven’t even started designing yet! Thankfully, we have the Interactive Advertising Bureau which has outlined standard display advertising sizes along with …

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Introduction to Digital Marketing

Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …

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Deliver Immediate Relevance with Geotargeting

And, here we go again. I can’t emphasize the value of targeting enough — and while moving through it all (don’t miss my posts on behavioral, demographic and contextual targeting), we can’t overlook geotargeting. Ok, yes — in all this magic, I did mention that targeting by location is typically a demographic variable. But, with the rise of social media check-ins and …

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What Mobile Email Means for Your CTR

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially when you consider how mobile email can impact your click-through rates. As of …

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6 Reasons Why Your Business Email Isn’t Getting Clicks

Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. Your CTA is lost in the chaos. Does your …

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[Infographic] Mobile Email Offers Out-Performing All Other Email

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. We collected current …

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Going Mobile: The Challenges Ahead

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

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Go Responsive with Free Email Frameworks

Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …