Forever ago, I put in a few months as a collegiate journalist. I vividly remember digging through our mile-high stack of press releases helping to search for story options. I recall thinking that this could not possibly be the most effective way for these brands to reach media. At the time, I was overlooking a very key benefit that many …
Why Brands Struggle to Retain Customers Online
We’ve already established that customer loyalty grows from a place of good experience and positive reinforcement. But how do you set your sights to intentionally make those things happen in the online world? Let’s dive into why brands struggle to retain customers online. The struggle is real Many brands are faced with huge challenges while trying to retain customers online, …
Ordering High Quality Business Cards
While we tend to focus on all things digital at MARKETMOX, it can’t be denied that some very important marketing happens on paper. Your business card, for example, can quickly become the face of your business. For many, it will become the first interaction they have with you and your brand. Naturally, that means your business card should reflect the …
What is Customer Loyalty?
What is customer loyalty? Take a step into my life, for a moment. Ogilvy T. Rex Von Hambone — the namesake of the great David Ogilvy — accepts a 50-lb delivery of Blue Buffalo Freedom Grain Free Large Breed dog food (in the chicken flavor) each and every month. His passion for this food is a scary level of crazy. He is giddy …
How to Build Trust Through Design
We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …
How to Choose a Marketer in a Sea of Copycats
It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …
4 Reasons You Still Can’t Ignore Email Marketing
This year will mark the 45th birthday of the first-ever email. In the fast-paced world of the ever-evolving Internet, it’s somewhat miraculous that email continues to be a cornerstone in our digital marketing strategy even today. Email marketing, in fact, is still one of the most powerful tactics you can leverage online — and we’ve got 5 reasons you need …
Introduction to Digital Marketing
Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …
Free Audience Targeting eBook Now Available
You read that right. Our free audience targeting eBook is finally available on Amazon! Say “hello” to Audience Targeting: Digital Marketing Strategies for Finding Your Customer Online. Wow, huh? Audience Targeting launches this week with a 5-day free promotion. After that, the price bumps back up to $2.99 and we can’t stop it! Make the most of the promotion week and …
Your Blog is Not a Content Strategy (and Other Brutal Truths)
Content marketing goes well beyond writing a blog post and tweeting it to your users. In fact, it’s entirely possible to have a successful content strategy without ever building a blog of your own. Your blog is not a content strategy, it’s simply a single tactic that supports much bigger goals. And if you’re thinking of it otherwise, you’re missing …
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