View Post

Breaking Down the Blogging Process

Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …

View Post

Building a Content Strategy with Repetition

Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …

View Post

Boost SEO with Press Releases

Forever ago, I put in a few months as a collegiate journalist. I vividly remember digging through our mile-high stack of press releases helping to search for story options. I recall thinking that this could not possibly be the most effective way for these brands to reach media. At the time, I was overlooking a very key benefit that many …

View Post

How to Choose a Marketer in a Sea of Copycats

It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …

View Post

Introduction to Digital Marketing

Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …

View Post

Now That You’ve Read Our Targeting eBook

Earlier this week, we announced the launch of our brand spanking new audience targeting ebook: Audience Targeting: Digital Marketing Strategies for Finding Your Customers Online. Since we’ve had such an incredible number of downloads and it only takes about 45 minutes to read, I’m going to assume you’ve all soaked up this awesomeness and are ready for part 2. You’ve read …

View Post

Free Audience Targeting eBook Now Available

You read that right. Our free audience targeting eBook is finally available on Amazon! Say “hello” to Audience Targeting: Digital Marketing Strategies for Finding Your Customer Online. Wow, huh? Audience Targeting launches this week with a 5-day free promotion. After that, the price bumps back up to $2.99 and we can’t stop it! Make the most of the promotion week and …

View Post

Your Blog is Not a Content Strategy (and Other Brutal Truths)

Content marketing goes well beyond writing a blog post and tweeting it to your users. In fact, it’s entirely possible to have a successful content strategy without ever building a blog of your own. Your blog is not a content strategy, it’s simply a single tactic that supports much bigger goals. And if you’re thinking of it otherwise, you’re missing …

View Post

Why Everyone Fell for the Starbucks Red Cup Marketing Ploy

A few times a year, my career as a marketer and creative gives me some insight into a world that constantly bamboozles the majority our society. Marketers have one job — identify an audience, get their attention, keep them engaged and eventually lead them down a purchase pipeline. Every piece of the puzzle is meticulously planned and executed to do …

How to Choose a Username and Why It Matters

Choosing a username for your business, brand or even yourself shouldn’t be difficult — but it’s often much harder than anyone expects. As social networks, apps and tools rise in popularity, usernames are claimed or often parked — leaving you to spend big bucks purchasing the name you want unless you’re able to creatively choose something that hasn’t already been used. With …