Facebook has a tiny, sneaky trick built right into Facebook Pages — and it can help you to add more Facebook Page followers in just minutes! Catch our latest video for the full scoop: One of the easiest ways to get started when growing a new page from the ground up is to use the “Invite Friends to Like This …
Breaking Down the Blogging Process
Successful content isn’t created on the fly. In that same breath, building a successful blog doesn’t happen overnight either. The brands and individuals that see their blogs skyrocket to internet fame have a pretty incredible blogging process in place behind the scenes. As in any process, you must identify the key steps that work best for you to be your …
Building a Content Strategy with Repetition
Last week, a friend — poking fun at me — exclaimed, “Laura! Did you know that your blog is not a content strategy?!” I had to laugh. That exact post had been cycling through the MARKETMOX Facebook feed for the last six months. It does so fairly regularly. I want to say that about once a week the post will pop up. …
3 Image Types for Web + Why It Matters
Believe it or not, how you save your images and what file types you choose can make a huge impact in how they perform online. Designers, photographers and more use different image types for web — including display ads — and there’s a strategy behind all of the madness. Here’s the logic: JPG JPG or JPEG is our go-to file …
How to Build Trust Through Design
We’ve all seen the pin: “it takes months to earn a customer and only seconds to lose one.” The idea is generally true, but in the digital world, you don’t always have months to work with while trying to build relationships. Earning a customer often hinges on one very quick encounter in which your audience makes a split-second decision about …
How to Choose a Marketer in a Sea of Copycats
It took about 4 months for Pete Ross’ Lifestyle Design? Shut the Fuck Up article on Medium to finally catch up to me. I’ve got to say, the guy isn’t lying. Read the comments and you’ll get some even greater insight into the current coaching/marketing/entrepreneurship fad. The whole thing is making it extremely difficult for business owners to know how …
Introduction to Digital Marketing
Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, …
Now That You’ve Read Our Targeting eBook
Earlier this week, we announced the launch of our brand spanking new audience targeting ebook: Audience Targeting: Digital Marketing Strategies for Finding Your Customers Online. Since we’ve had such an incredible number of downloads and it only takes about 45 minutes to read, I’m going to assume you’ve all soaked up this awesomeness and are ready for part 2. You’ve read …
Free Valentine eCard Downloads Benefiting SocialHeart
Happy almost-Valentine’s, you guys! It’s a full fledged week of celebrating on the Small Talk blog and we’re kicking off the best way we know how: free Valentine eCard downloads. The Internet seemed to be severely lacking free Valentines that really matched our level of snark, so I set out to change that and do some good at the same time. This week, …
Valentine’s Day Hashtags to Boost Your Reach and Engagement
As if every day on social media isn’t a national holiday of some sort, we have more publicly celebrated holidays — like Valentine’s Day — to thank for some pretty incredible hashtags. While your love-bird friends swap flowers and fish-faced selfies on social media, you can take advantage of these Valentine’s Day hashtags to boost your post reach and engagement through this …