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Your Blog is Not a Content Strategy (and Other Brutal Truths)


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Content marketing goes well beyond writing a blog post and tweeting it to your users. In fact, it’s entirely possible to have a successful content strategy without ever building a blog of your own. Your blog is not a content strategy, it’s simply a single tactic that supports much bigger goals. And if you’re thinking of it otherwise, you’re missing …

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Use Big Data to Measure Success


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Here’s the deal: anything and everything you’re doing on the Internet is measurable. As a business owner, it’s an absolute necessity that you use big data to measure and analyze the ways in which your audience engages with you online. Yes, it’s great to produce something you’re proud of, say “here’s my website” or “check out this brand new ebook!” …

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4 Things You Need to Know About Audience Targeting for Small Businesses


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In Q2 and Q3 of 2015, eMarketer reported that the primary challenge faced by 14% of small businesses was attracting customers, targeting business opportunities and finding new business. In September 2015, they also reported that 60% of small businesses planned to start doing more marketing. But, deciding to make an investment in your marketing strategy is only half the battle. …

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21 Awesome Quotes on Marketing and Creative to Inspire You in the New Year


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The new year is right around the corner which means you should already be thinking about how you’ll show your marketing strategy some love in 2016. If you haven’t yet, don’t panic — there’s no time like the present to find some inspiration and start building new efficiency and effectiveness into your campaigns. We’ve got you covered on both fronts. …

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Branded Social Media Accounts: Drawing the Line Between Personal and Professional


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Many small businesses get their social start among personal networks. Friends, family and close connections will follow, like and link along — helping you to get the ball rolling toward valuable online engagement. The boost can be awesome, but it’s important to draw a line between your personal and professional social outlets in order to make the most of your social media …

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Adventures in Tandyland: Social Media Success with Mat & Kitchen


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Tandy and Mateo Gutierrez are the brains and brawn behind the incredible fitness and wellness website Mat & Kitchen (lovingly dubbed M&K). Over the past year, I’ve met Tandy — both in person and through the magic of the Internet — to not only to work on my own health and fitness strategy, but also swap entrepreneur tips and witness …

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Why Everyone Fell for the Starbucks Red Cup Marketing Ploy


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A few times a year, my career as a marketer and creative gives me some insight into a world that constantly bamboozles the majority our society. Marketers have one job — identify an audience, get their attention, keep them engaged and eventually lead them down a purchase pipeline. Every piece of the puzzle is meticulously planned and executed to do …

How to Choose a Username and Why It Matters


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Choosing a username for your business, brand or even yourself shouldn’t be difficult — but it’s often much harder than anyone expects. As social networks, apps and tools rise in popularity, usernames are claimed or often parked — leaving you to spend big bucks purchasing the name you want unless you’re able to creatively choose something that hasn’t already been used. With …

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Boost Social Posts without the Boost Button


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We live in a world riddled with shiny objects to steal our attention — especially when it comes to all of the information available in our social networks. Even while reading a post, it’s not unusual to be interrupted by another. Notifications pop in at every second. Feeds update with a quick pull. How do you prevent your posts from being buried the …

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How Important is Pinterest to Your Content Marketing Strategy?


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When it comes to content marketing, Pinterest pulls rank as one of the more powerful tools for sharing what you’ve created. For brands, that means growing your Pinterest following and engaging in the community can provide exceptional value to your business. In recent months, Pinterest has been touted for its power to influence organic growth. Plus, after adding sponsored pins, …